What is e-marketing?

Obviously these figures don’t tell the whole
Story – not all sales made online are the
Result of e-marketing and not every business
has benefited equally. What is certain?
though, is that many businesses are
producing great results with e-marketing and
its flexible and cost-effective nature make it
particularly suitable for small and medium
sized businesses.
It is no exaggeration to describe e-marketing
As a revolution for the marketing industry.
For the first time,
it gives businesses of any size access to the mass market
at an affordable price and, unlike TV or print advertising,
it allows truly personalised marketing. Specific benefits of

e-marketing include:

The benefits
· global reach
· lower cost
· trackable, measurable results
· 24-hour marketing
· shorter lead times
· a level playing field
· personalisation
· one-to-one marketing
· more interesting campaigns
· better conversion rate