Step #4 – Addressing Existing Web Site Issues
Now that you have gotten a good start with the above steps, you can start working on bringing your current Web site up to par while you are actually waiting for indexing on your 5 optimized pages. Your next plan of attack would be working on existing pages within your site. You may not be able to change every issue with your site but remember every small change could result in increased ranking for your site. You may only be able to change your title and Meta tags and not be able to change your corporate sites navigation so tackle what you can and don’t worry about the rest. Each and every issue is just one of the over 200 factors so learn to pick your battles and fix what you can.
Step #5 – Social Media and Article Marketing
Your whole goal is to open as many windows into your site as possible. You have already started this by creating 5 new pages into your site now it is time to open the windows even further. Whether you decide to use article marketing or all the endless possibility of social media marketing now is the time to concentrate on one or both of these window opening wonders.
You can use the five phrases you found in your first step or you can find 5 new ones but at this stage you are creating content to be used in articles, on blogs or bookmaking pages within the many social media avenues. Your title is the most important element when tackling this step. Make your title keyword rich, compelling and deliver what your title describes in the article or blog post.
If you are not quite ready to dive into social media start at least with adding a blog to your Web site. Your best results will come from the blog residing on your server and not one that is hosted on a free blogging site. Make a commitment to blogging regularly and always about your industry so your site and your blog are industry related.
Step #6 – Tracking Your Progress
Web analytics can show you information about all of your optimization projects. Not only will it show you your results for the 5 keyword phrases you are working on but it will open your eyes to how your visitor is moving through your site. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on. Usually I find 2 or 3 phrases that are really performing and those are the ones I concentrate on blogging and adding it to the social media venues.
Step #7 – Keep Up With the Changes
There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learn in your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don’t let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.
The first place would be Google, Yahoo! and MSN’s Webmasters guidelines. Each is posted on their site and is updates each and every time they have made changes to them.
Another place would be to subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources.
Continue learning by attending your favorite SEO Training provider’s courses on a yearly basis. Principles and techniques change often so always keep on top them.
Often students are overwhelmed with the amount of information they are given at class but if you learn to take them in small steps starting with setting your goals you will find that your seo training is working for you and your Web site.
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