Inserting Local Search Optimization In Your E-Marketing Effort

Are you still using that yellow book? People say that old habits never die, but I tend to differ. As an example, can you remember the last time you’ve open a yellow pages book? Ok, perhaps that other night when you were searching for a local pizza delivery number. Although with the growing number of small business advertising their services online, this medium’s popularity is in straight decline. It’s much easier asking Google to find information on a local service than skimming through hundreds of yellow pages advertisements. Type your question and geographic location on the search engine and you will be presented with the closest match to your query. So with the future of Internet resting on local searches, your small business needs not only to reveal your site to your local prospect, but understand the online behavior of your local audience. Today’s newsletter features the key elements behind local search optimization, to ensure the guy across the street finds your web site when searching for your products and services. Quick history of local search Local optimization is not an entirely new idea, as we have to go back to the Internet’s first years to see small businesses focusing their optimization efforts on reaching out to their local market.