5. Site Listed in DMOZ Directory This is a huge boost as it is said that Google's directory comes straight from the DMOZ directory. The DMOZ is commonly known as the Open Directory Project (http://dmoz.org/) and it has strict guidelines as to who is listed. Submission info can be found here: http://dmoz.org/add.html
6. Offline Marketing Never underestimate the value of using low-cost, offline marketing techniques to encourage people to visit your website. Ensure your website address is clearly listed on
7. eMail Newsletter Permission-based email marketing can be a low-cost and very effective component of your web marketing strategy. It can help to build a relationship between your business and target market, and can drive traffic back to your website. Email marketing can consist of direct email blasts and sales letters, personalized auto-responders, and/or email newsletters.
8. 3rd Party Publishing A great method of marketing your business is by publishing editorials in third-party ezines, e-newsletters and on information-based websites. Just as editorials in offline media can help position you as an expert in your field and drive readers to your website, providing articles written (or ghost-written) by you to targeted online media can also drive traffic to your website, often with no out-of pocket expense. Just remember to include a short biography that outlines what you do and a link to your website at the bottom of each article you publish.
9. Start a Blog A blog or weblog is simply a web page that scrolls chronologically like a journal and contains links to other websites of interest. Blogs, as creative online journals, have been used by technical specialists for a number of years, but business blogs, or b-blogs are just now making inroads into the mainstream. As an alternative, low-cost (or even free) means of electronic communication, blogs can make up a significant part of your overall marketing strategy. Although b-blogs carry an inherent marketing focus not found in creative weblogs, their casual structure provides the opportunity to connect with readers on a more immediate and personal level than traditional websites and newsletters allow
10. Develop a "Free" Service Offer free information and tools on your site that can be used by your online visitors. It's one thing to say, "Come to our site and learn about our business." It's quite another to say, "Use the free kitchen remodelling calculator available exclusively on our site." Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities andlinks to cross over to the sales part of your site.
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