How to make seo ? part3

Step #4 – Addressing Existing Web Site Issues 

Now that you have gotten a good start with the above steps, you can start working on bringing your current Web site up to par while you are actually waiting for indexing on your 5 optimized pages. Your next plan of attack would be working on existing pages within your site. You may not be able to change every issue with your site but remember every small change could result in increased ranking for your site. You may only be able to change your title and Meta tags and not be able to change your corporate sites navigation so tackle what you can and don’t worry about the rest. Each and every issue is just one of the over 200 factors so learn to pick your battles and fix what you can. 

Step #5 – Social Media and Article Marketing 

Your whole goal is to open as many windows into your site as possible. You have already started this by creating 5 new pages into your site now it is time to open the windows even further. Whether you decide to use article marketing or all the endless possibility of social media marketing now is the time to concentrate on one or both of these window opening wonders. 

You can use the five phrases you found in your first step or you can find 5 new ones but at this stage you are creating content to be used in articles, on blogs or bookmaking pages within the many social media avenues. Your title is the most important element when tackling this step. Make your title keyword rich, compelling and deliver what your title describes in the article or blog post. 

If you are not quite ready to dive into social media start at least with adding a blog to your Web site. Your best results will come from the blog residing on your server and not one that is hosted on a free blogging site. Make a commitment to blogging regularly and always about your industry so your site and your blog are industry related. 

Step #6 – Tracking Your Progress 

Web analytics can show you information about all of your optimization projects. Not only will it show you your results for the 5 keyword phrases you are working on but it will open your eyes to how your visitor is moving through your site. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on. Usually I find 2 or 3 phrases that are really performing and those are the ones I concentrate on blogging and adding it to the social media venues. 

Step #7 – Keep Up With the Changes 

There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learn in your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don’t let them down by applying out of date or useless techniques. There are many places you can turn to for guidance. 

The first place would be Google, Yahoo! and MSN’s Webmasters guidelines. Each is posted on their site and is updates each and every time they have made changes to them. 

Another place would be to subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources. 

Continue learning by attending your favorite SEO Training provider’s courses on a yearly basis. Principles and techniques change often so always keep on top them. 

Often students are overwhelmed with the amount of information they are given at class but if you learn to take them in small steps starting with setting your goals you will find that your seo training is working for you and your Web site.

How to make seo ? part1

Let’s set the stage… 

You’ve just invested valuable time and money by completing your hands-on SEO Training. You are now sitting back in your office contemplating all the wonderful information you just gathered, but you’re really confused on where to start. You pick up your notes leafing through them hoping something will inspire you to know what to do next. You start to drift back to class wishing you where still there. You hated to leave, you didn’t want it to end, you silently wish your instructor was there telling you where to begin. 

Good news! I am going to share with you a detailed search engine optimization and internet marketing plan to get the most out of your seo training and to get you started today. 

Step #1 – Setting Goals 

Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be: 

• To gain higher rankings. 
• To redesign your Web site to be more user friendly. 
• To implement SEO basics throughout your site to make it search engine friendly. 
• To increase your visitor response online. 
• To open additional windows to your site through social media marketing. 
• To launch an article marketing plan. 
• Or all of the above. 

What ever your goal is it is important to write it down and post it where you can see it every day. “Goals that are not written down are just wishes.”

SEARCH ENGINES

While search engines are far outstripped by
direct referrals, they can still prove useful
for attracting customers if you are in a very
price sensitive market or you provide a
niche product.
Over 90% of all referrals to e-commerce sites
come from the four largest search engines:
Google, Yahoo, MSN and AOL1. Competition
for a high ranking on these sites is intense
because only 10% of web users look beyond
the second page of results2.
If you are expecting your website to generate
significant commercial returns it may well be
worth spending the extra to engage the
services of a professional search engine
placement agency. If you are a small
company with a limited budget, and your
website is just one of several channels to
market, you may be better off with a DIY
approach. If things go well you can always
revisit your search engine placement
strategy at a later date.
Different search engines rank websites in
different ways – some by a site’s popularity,
some by relevance and some by quality.
Many also offer the option of paying for a
place on the first page.

What is search engine optimization?

SEO(search engine optimization) is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines.
Optimizing your website enables it to rank higher on major search engines.
Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website.
Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.

How Search Engines Work

Search engines crawl, weight, and index Web page content. Crawling is done by a search robot that traverses the links in a Web site and captures the content. Search engines then use algorithms and heuristics to assign weights to Web pages. This information is used to build the search index, which is used to build a results page based on your query.